RACHA ABDALLAH has spent 16 years in the design industry and 12 years in the gaming industry. She has specialized in User Experience and has worked on a variety of games, including Star Wars Squadrons, Anthem, FIFA, as well as mobile games like Asphalt and Modern Combat. She grew up playing a lot of games, and her first entry to the industry was with EA. She has a wide experience in the development cycle from defining needs to new opportunities, managing, and leading the delivery of compelling games. In her free time, when not playing games, she takes her bicycle for a ride. Fun fact: with a group of friends, she set up the Guinness World Record for 4,475 people dancing together in a single line.