Technoculture, Art and Games (TAG) is an interdisciplinary centre for research/ creation in game studies and design, digital culture and interactive art

Research & Creation


Gamer culture versus the culture of the game: An analysis of player behavior and gamer identity in Second Life

Mia Consalvo

Mia Consalvo, Rosa Mikeal Martey, Jennifer Stromer Galley, Tomek Strzlkowski, Kelly Reene, and Michelle Weihmann-Purcell, “ Gamer culture versus the culture of the game: An analysis of player behavior and gamer identity in Second Life,”Association of Internet Researchers conference, Seattle, USA, October 2011


Publication Type

Conference Papers and Talks