Technoculture, Art and Games (TAG) is an interdisciplinary centre for research/ creation in game studies and design, digital culture and interactive art

Research & Creation


Performing the looking-glass self: Avatar appearance and group identity in Second Life

Mia Consalvo

Rosa Mikeal Martey & Mia Consalvo, “Performing the looking-glass self: Avatar appearance and group identity in Second Life,” Popular Communication, Vol 9, No. 3, 2011


Publication Type

Articles and Book Chapters