Technoculture, Art and Games (TAG) is an interdisciplinary centre for research/ creation in game studies and design, digital culture and interactive art

Research & Creation

The ‘Sad Girls’ of Instagram

Eileen Mary Holowka

My chapter "Between Artifice and Emotion: The 'Sad Girls' of Instagram" published in the book Leadership, Popular Culture, and Social Change examines the ways in which feminism manifests on social media platforms, such as Instagram, through both a resistance to and compliance with the protocols of the medium. For example, by playing with the expectations of social media for complacency and objectification through self-imaging, selfie-takers are able to subvert the medium’s expectations of beauty and, in doing so, gain control over their own objectification—turn object to subject. You can read the full paper here.

Publication Type

Articles and Book Chapters