Technoculture, Art and Games (TAG) is an interdisciplinary centre for research/ creation in game studies and design, digital culture and interactive art

Events


Mar 26, 2015

FEMSHEP: CROWDSOURCING A FEMALE HERO IN BIOWARE’S MASS EFFECT

SeanGouglas_concordia (1)

 

A talk by Sean Gouglas Associate Professor in Humanities Computing and Senior Director of Interdisciplinary Studies in the Faculty of Arts at the University of Alberta

This presentation investigates the significant attachment players have to their avatars in computer games, how they invest in those characters, and how game designers facilitate that attachment. Specifically, we explore in detail public reaction to BioWare’s campaign to place the female protagonist (nick-named FemShep) from the Mass Effect universe on the Collector’s Edition boxart for the game, Mass Effect 3.

WHEN? 3pm Thursday 26 March
WHERE? H763 Henry F. Hall Building, Concordia University, 1455 De Maisonneuve West.