Technoculture, Art and Games (TAG) is an interdisciplinary centre for research/ creation in game studies and design, digital culture and interactive art

Research & Creation


Gina Hara, Charlotte Fisher

Although the number of diverse game developers is growing there is still a long way to go till equity in the industry. It seems many are still intimidated by the atmosphere and have a hard time going to events like jams, where people gather for a short period of time to make small, innovative games. GAMERella was conceived at TAG Lab in 2013 to prove that game jams are the safest, most exciting environments in which to create games for the first time. Everyone experiments, learning and sharing skills with others. It is a place to improve a craft, try out risky and unconventional game design ideas, meet other developers, and above all, have fun.

Year after year, GAMERella offers the opportunity to meet more women, PoC and gender-non conforming people (as well as anyone who support minorities in the industry) interested in game development. TAG wishes not only to encourage underrepresented people and first-time game jammers to join in on the excitement, but also to celebrate the representation of diversity in the videogame community.

More info & 2016 news:

Project Type

ustry Game Development / Creative Social Economy